Author: Anders Parment
Publisher: Kogan Page Publishers
ISBN: 0749469307
Category : Business & Economics
Languages : en
Pages : 264

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Book Description
The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity. Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: • Case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo • The findings from 100 interviews conducted with CEOs, marketing managers, sales managers, sales people, after sales managers at all levels from the manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations • The results of a new international study on car buyer behaviour based on 4,700 survey answers Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more. The first book to specifically address how to deal with the challenges facing the automotive industry it illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.

Author: Ana Pont
Publisher: Springer
ISBN: 364215476X
Category : Computers
Languages : en
Pages : 264

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Book Description
Communications: Wireless in Developing Countries and Networks of the Future The present book contains the proceedings of two conferences held at the World Computer Congress 2010 in Brisbane, Australia (September 20–23) organized by the International Federation for Information Processing (IFIP): the Third IFIP TC 6 Int- national Conference on Wireless Communications and Information Technology for Developing Countries (WCITD 2010) and the IFIP TC 6 International Network of the Future Conference (NF 2010). The main objective of these two IFIP conferences on communications is to provide a platform for the exchange of recent and original c- tributions in wireless networks in developing countries and networks of the future. There are many exiting trends and developments in the communications industry, several of which are related to advances in wireless networks, and next-generation Internet. It is commonly believed in the communications industry that a new gene- tion should appear in the next ten years. Yet there are a number of issues that are being worked on in various industry research and development labs and universities towards enabling wireless high-speed networks, virtualization techniques, smart n- works, high-level security schemes, etc. We would like to thank the members of the Program Committees and the external reviewers and we hope these proceedings will be very useful to all researchers int- ested in the fields of wireless networks and future network technologies.

Author: JONES
Publisher: McGraw Hill
ISBN: 0077166558
Category : Business & Economics
Languages : en
Pages :

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Book Description
The Second Middle East Edition blends theory with contemporary management practice. Dr. Marina Apaydin (American University of Beirut) joins the authoring team in this edition for significant enhancements to content and presentation of topics. New chapter-opening cases have been added to feature companies and management personalities from the Middle East. Management Insights vignettes offer balanced representation of international as well as local, small-to-medium sized companies and start-ups, to ensure applicability of theory in a variety of contexts. Updated content and improved topics coverage ensure closer alignment with introductory management courses: • Two new topics have been added on the history of management in the Arab world in Chapter 2, and Islamic ethics in Chapter 5. • Improved content coverage includes a new Chapter 3 focusing on the Manager as a Person. • Improved and streamlined coverage of managerial processes relating to organizational culture in Chapter 4. • Managing in the Global Environment includes revised terminology consistent with International Business courses. • Chapters 8 through 11 have gone through substantial revision to focus on control as part of managing the organizational structure, and organizational learning as part of change and innovation. • Chapter 16 includes contemporary topics on communication including social media, influencers, and a guide to networking. Dr. Marina Apaydin is an Assistant Professor of Strategic Management at the Olayan School Business at the American University of Beirut, Lebanon. Dr. Omar Belkohodja is an Associate Professor of Strategic Management and International Business at the School of Business Administration at the American University of Sharjah, UAE.

Author: Professor James W Harrington
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409487431
Category : Science
Languages : en
Pages : 262

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Book Description
Until the 1990s, industrialization was the dominant development paradigm for the Asia-Pacific region. Since then, advanced services (finance, business or 'producer services', information and creative services) have become deeply embedded in the processes of economic growth and change in the region. This rapid tertiary expansion is fundamentally restructuring national and regional economies and urban form in line with the introduction of advanced production systems, national modernization programmes and the globalization strategies of governments. Services are being actively deployed as instruments of metropolitan reconfiguration and land use change. This book explores various aspects of the relationship between service industries and economic development in Japan, South Korea, China, Taiwan, Singapore, India, Australia and New Zealand. It provides new sector-oriented and regional and national perspectives on services and development.

Author: Ulrich Seiffert
Publisher:
ISBN:
Category : Autombiles
Languages : en
Pages : 197

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Book Description

Author: Gisli Thorsteinsson
Publisher: LAP Lambert Academic Publishing
ISBN: 9783659192623
Category :
Languages : en
Pages : 80

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Book Description
Existing automotive system is not sustainable, in terms of environment and global economic balance. The End of Life Vehicle Legislation introduced by the European Union is a producer responsibility directive that aims to ensure vehicle manufacturers take responsibility for both the disposal and, more importantly, the recovery of their vehicles. The book is concerned with investigating and concluding the following question: To What Extent Will End of Life Vehicle Legislation Affect Future Car Design? This covers the following sustainability related topics in depth: Context of the legislation, Eco-design, Life Cycle Assessment, Closed Loop, Design for Dis-assembly and Modularity, Producer Responsibility, and alternative ownership methodologies.

Author:
Publisher:
ISBN:
Category : Streets
Languages : en
Pages :

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Book Description

Author: Chander Dhawan
Publisher: FriesenPress
ISBN: 1525539825
Category : Technology & Engineering
Languages : en
Pages : 268

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Book Description
Autonomous Vehicles Plus: A Critical Analysis of Challenges Delaying AV Nirvana is a valuable compendium of information for autonomous vehicle (AV) industry professionals. The book offers a critical analysis of this emerging technology and business models through a holistic and multi-faceted discussion by a consultant who has done extensive research of underlying technologies. Among other things, Autonomous Vehicles Plus provides an independent and comprehensive viewpoint of the history and basic technology concepts of AVs, along with an explanation of their artificial intelligence underpinning, architectural framework, and key components. Here is all the minutiae on driverless cars, including the challenges facing the industry, predictions for their future, advice for entrepreneurs looking to capitalize on their emerging importance, and the roiling confusion that attends it all. Autonomous vehicle industry professionals and those seeking a broad understanding of the emerging technology will find much to distract and delight them in this serious book. Autonomous Vehicles Plus will be of special interest to technology and business development professionals who want to understand the fundamentals that determine technology adoption.

Author:
Publisher: Ardent Media
ISBN:
Category :
Languages : en
Pages :

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Book Description

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Book Description